Social Media Networks: Could You Function Without Them?

stick figures on magnet 1600 clr 9591 925x1024 Social Media Networks: Could You Function Without Them?Social Media networks are magnets for billions of people worldwide everyday.

Think about it. When was the last day that you DIDN’T spend at least a few minutes on Twitter or Facebook or LinkedIn or Google+?

Is it possible that Social Media has become so essential to our lives that we MUST use it everyday or risk not being able to function as a society or in business?

Check out these Social Media statistics courtesy of The Logo Company and let me know what you think . . .

FACEBOOK

  • 1.23 billion users per month.
  • Users average 18 minutes per day on Facebook.
  • 216 million messages sent per day.

TWITTER

  • 500+ million tweets per day.
  • 60% of users are on mobile.
  • 645+ million users.

PINTEREST

  • 10 million monthly unique visitors (U.S.).
  • 14.2 minutes per day spent on Pinterest.
  • 70+ million users.

LINKEDIN

  • 277+ million users per month.
  • 17 minutes per month on average.
  • 40% of users check LinkedIn each day.

INSTAGRAM

  • 257 minutes per month on average.
  • 55 million photos uploaded every day.
  • 70% of Instagram users check it each day.

GOOGLE+

  • 20 million mobile users per month.
  • 6.9 minutes per month on average spent on Google Plus.
  • 300 million users.

YOUTUBE

  • 1 billion visitors per month.
  • 3 hours per month on average spent on YouTube.
  • 4 billion videos watched every day.
socail media the logo lompany Social Media Networks: Could You Function Without Them?
Infographic via TheLogoCompany.net

The Most Important Google Search Tips and Tricks That Every Business and Every Marketer Must Know!

2014 09 25 07 52 44 The Most Important Google Search Tips and Tricks That Every Business and Every Marketer Must Know!

Is there anyone on the planet who is unaware of Google Search?

[Crickets]

That’s what I thought.

But, how many Businesses and how many Marketers are aware of the most important Google Search tips and tricks that they must know to succeed? And if they are aware of them, how many Businesses and Marketers are regularly using these Google Search tips and tricks to grow their business?

Again . . . [Crickets].

Again . . . That’s what I thought.

Google is both the most powerful information gathering resource on the planet AND the most underutilized information gathering resource on the planet.

This dichotomy has to change A.S.A.P. if you want your marketing efforts and your business to grow.

Fortunately, Google Search can pull up people like KeriLynn Engle with WhoIsHostingThis?. In her recent infographic, “How to Be a Google Power User”, KeriLynn delivers to you some, if not all, of the most important Google Search tips and tricks that every Business and Marketer must know.

2014 09 25 12 25 24 The Most Important Google Search Tips and Tricks That Every Business and Every Marketer Must Know!

Let’s take a look at a 3 of these Google Search tips and tricks to see how you might use them and why they could be important to your business . . .

Google Search Tip #1: Search an Exact Phrase to Save Time and Improve Accuracy

2014 09 25 07 58 53 The Most Important Google Search Tips and Tricks That Every Business and Every Marketer Must Know!

If you want to research Baby Boomers for one of your upcoming advertising campaigns, type in “Baby Boomers” in quotes. Google Search will only give you content with that exact phrase.

You can even add another search phrase to “Baby Boomers” to narrow it down even further . . .

2014 09 25 08 18 10 The Most Important Google Search Tips and Tricks That Every Business and Every Marketer Must Know!Using Google Search for an exact phrase will save you time and improve your accuracy by narrowing down your search results to exactly what you want and eliminate an avalanche of results you don’t.

Google Search Tip #2: Search Within a Specific Website to Insure Credibility

2014 09 25 08 53 21 The Most Important Google Search Tips and Tricks That Every Business and Every Marketer Must Know!

If you are doing research for one of your blog articles, you want to make sure that the information and data you gather for it is accurate and reliable.

As shocking as this may sound, not everything you read on the internet is true.

The Truth The Most Important Google Search Tips and Tricks That Every Business and Every Marketer Must Know!

To protect your credibility and the credibility of your blog article, you will want the truth. One way to help insure the accuracy of your information, is to go to a reliable website source.

For example, one of the most reliable sources for Search Engine Optimization (SEO) information and tips is Persist SEO here in Atlanta, GA. I happen to know PersistSEO’s founder, Jay Torrence, and have found him to be a person of integrity and a highly-skilled SEO expert that I can rely on for dependable SEO data.

So, if you wanted data for your blog article on SEO tips, you would type in SEO tips site:persistseo.com. Google Search would then show you something like the following results that are exclusively from PersistSEO’s website . . .

2014 09 25 09 20 08 The Most Important Google Search Tips and Tricks That Every Business and Every Marketer Must Know!

Your sources may be different, but the bottom line is the same . . . you need credible sources and you need to maintain your businesses credibility.

Google Search Tip #3: Search for News Related to a Local Competitor for Market Research

2014 09 25 09 28 15 The Most Important Google Search Tips and Tricks That Every Business and Every Marketer Must Know!Businesses and Marketers need to keep an eye on the competition. You are no different.

If your local competitor is in the News, you need to know so you can see what they are up to . Maybe they recently created a new widget of some sort that will draw customers to them and away from you. You need to know that if you want to keep up.

Perhaps they just hired a new Executive who has a reputation for reinventing existing businesses. What direction is your competitor heading in and why?

There are all sorts of reasons you’d want to stay up to speed on your competition. And with Google Search, it’s easy to do.

Let’s say I want to get the latest News from Atlanta on Home Depot. You would go to to the News section of Google Search and type in home depot location:atlanta and up would pop the following . . .

2014 09 25 10 03 47 The Most Important Google Search Tips and Tricks That Every Business and Every Marketer Must Know!

Does not look like the last 24 hours has been kind to Home Depot’s IT Department.


So, if your business is a competitor to Home Depot, you might think about posting articles and/or tweets on social media that reassure your customers that your networks and servers are secure and privacy protected.

I’m just sayin’ . . .

Anyway, the bottom line here is that by doing these local searches, you are kept informed of your local competition so that you can stay competitive and grow your business.

How are you using Google Search to grow your business and enhance your marketing? Were any of the tips here helpful to you? Leave your comments and ideas below. 

Search Engine Optimization (SEO): The Basic What, Why, and How

Search Engine Optimization (SEO) is crucial to the success of your website.

Without well-done SEO, very few people will ever see your site. And if no one sees your site, you won’t be selling your services or products.

Here’s an basic crash course from JustSEO on what SEO is, and how to do it well so that your business thrives . . .

biVpG8P Search Engine Optimization (SEO): The Basic What, Why, and How

15 Social Media Tips Only Baby Boomers Can Appreciate

Baby Boomers 15 Social Media Tips Only Baby Boomers Can Appreciate

Photo via Flickr.com

Baby Boomers are a unique demographic. Many are catching on to the tsunami that is social media.

And thanks to websites like Social Media Examiner, JeffBullas.com, HubSpot, and others, there is no shortage of social media tips to make life on the web that much more enjoyable and productive.

However, sometimes in order to communicate to certain demographics, you have to speak their language.

So, combining my passion for social media and my mission to help Baby Boomers understand and utilize it better, I thought I’d have some fun with a few tips of my own – tips that only Baby Boomers can appreciate.

Hope you guys find these social media tips to be kind of groovy . . .

 15 Social Media Tips Only Baby Boomers Can Appreciate

Photo via Flickr.com

frisbee 15 Social Media Tips Only Baby Boomers Can Appreciate

Photo via Flickr.com

bulletin board 15 Social Media Tips Only Baby Boomers Can Appreciate

Photo via Wikipedia.org


banana bicycle seat 15 Social Media Tips Only Baby Boomers Can Appreciate

Photo via Wikipedia.org

Saddle Shoes 15 Social Media Tips Only Baby Boomers Can Appreciate

Photo via ThisIsntHappiness.com

 15 Social Media Tips Only Baby Boomers Can Appreciate

Photo via OpenClipArt.org

 15 Social Media Tips Only Baby Boomers Can Appreciate

Photo via Wikimedia.org

mood ring 15 Social Media Tips Only Baby Boomers Can Appreciate

Photo via Wikipedia.org

 15 Social Media Tips Only Baby Boomers Can Appreciate

Photo via Flickr.com

superball 15 Social Media Tips Only Baby Boomers Can Appreciate

Photo via Wikipedia.org

troll 15 Social Media Tips Only Baby Boomers Can Appreciate

Photo via Pixabay.com

miniskirt 15 Social Media Tips Only Baby Boomers Can Appreciate

Photo via Flickr.com

phonebooth 15 Social Media Tips Only Baby Boomers Can Appreciate

Photo via TWIA.com

twinkies 15 Social Media Tips Only Baby Boomers Can Appreciate

Photo via Flickr.com

Live-Tweeting TV Shows Drive Follower Growth and Engagement

Twitter just released a study that indicates that live-tweeting TV shows, particularly when done by humans, drives follower growth and viewer engagement.

TV shows increasing engagement and follower growth on Twitter when they live tweet during broadcasts is not earth shaking news. What IS remarkable about the impact of live tweeting, however, is the monstrous difference it makes if TV shows do NOT live tweet during those broadcasts.

Breaking Bad Jessse Shock Live Tweeting TV Shows Drive Follower Growth and Engagement

According to Martin Beck with Third Door Media, human tweets versus brand generated tweets can provide a boost:

So while it’s not especially noteworthy that Twitter confirmed that television shows that live-tweet during broadcasts experience strong follower growth, it’s interesting to see just how much it helps. And the extra lift created when tweets come from humans as opposed to brand accounts.

Live Tweeting infographic Live Tweeting TV Shows Drive Follower Growth and Engagement

via Twitter

Baby Boomers: Living Longer + Retiring Earlier + Saving Less = FAIL!

Fail Baby Boomers: Living Longer + Retiring Earlier + Saving Less = FAIL!

Baby Boomers are living longer, but retiring earlier and saving less. This is a bad formula for the future of Baby Boomers and for the future of Social Security.

Younger generations today, like Millennials, would call this a major “FAIL”.

Trampoline Dunk Fail Baby Boomers: Living Longer + Retiring Earlier + Saving Less = FAIL!

via KarmaJello.com

According to Government sources, in 27 years Social Security won’t have enough tax income to cover all of those who are eligible for it.

So, is it time to raise the retirement age? Will that even solve or put a dent in this mess? This recent report from CBS Evening News, “Baby Boomers Facing Retirement Crisis”, does not paint a very rosy picture:


BTW, on the bright side, it looks like Millennials have wisely started saving for retirement much sooner than Baby Boomers:

 

How to Copy the Colors of the Web’s Top Brands

What if you could copy the exact colors that the top brands on the Web use for their websites and social media platforms? I’m talking about Facebook, Coca-Cola, Twitter, Samsung, Google, Microsoft, and more.

Well, now you can!

Thanks to the folks at BrandColors.net, you can now browse many of the color combos that the top brands use. Not only that, but when you click on each of the brand’s colors, the color code pops up so you can know EXACTLY which color it is and then copy it on your own site.

BrandColoros.net  How to Copy the Colors of the Webs Top Brands

BrandColors.net also allows you to download the colors for a specific brand like Adobe, download all of the top brands colors, and even share the link to a specific brand’s colors with others.

Colors are important to brands on the Web because they communicate and impress upon the viewers a certain message. For example, blue colors tend to communicate trust and dependability, while red colors are more tied to emergencies, risk, and/or danger.

Slalom.com’s recent article, “Visual Analytics 101: The Art and Science of Color”, does a terrific job of explaining what colors can communicate, how much color to use, and why color is so important in any type of presentation or media.

Here’s a very helpful “Basic Color Psychology” chart from the article to help you see what the various colors typically impress upon the viewer:

artnscienceofcolor image 2 1024x443 How to Copy the Colors of the Webs Top Brands

Contributing authors, Mike Mates and Steven Carter, point out that how powerful color can be as far as reinforcing your brand goes and how important it is to make smart choices on those colors:

When color is used within the context of a specific brand, it’s important to make choices that align with the brand palette and honor usage guidelines. Because color has both a major influence over human emotion and the power to elicit metaphors, most brands have intentionally chosen colors that have specific resonance with their audience. Brands rely on color as a powerful identifying feature, which is why you should take every opportunity to reinforce a brand through its visual system.

So, if you decide to copy the colors of a top brand, put some thought into whether or not it will fit in with the message you want to communicate to your audience. The colors you choose for your brand can make the difference between capturing new followers or possibly losing them.

Baby Boomers: Are You Being Swept Away by Social Media and Technology?

angry waves at bluff beach iluka Baby Boomers: Are You Being Swept Away by Social Media and Technology?

Photo by Graham Cook via Flickr

Baby Boomers are going to get swept away by the waves of technology if they continue to stand on the shore.

Gone are the days when you could get by with paper and pencil, a calculator, and a phone in the workplace.

Technology has made those and other tools practically obsolete. The bar has been raised. Technology and social media are now the tools that all businesses expect their employees to understand and to utilize in their daily routine.

Social Media Strategist, Stephanie Fraide, and Oscar Menjivar with Teens Exploring Technology, share some valuable insights into today’s current uses of technology and social platforms like Instagram, Twitter and other platforms to improve communication, educate, and train young AND old. Check out the video from PBS SoCal at approximately the 17:45 minute mark when the focus of the discussion shifts to the Baby Booomer generation:

Unfortunately, even with today’s powerful technology available to all, there still remains a large chasm between it and those who choose to learn and use it. BabyBoomers, this is not an optional offer. You have to jump on the wave and ride it or else you will be left behind wondering why no one wants to hire you.

Twitter, Facebook, LinkedIn, etc. are not fads that will fade away. They, along many other platforms, are here to stay. In fact, the future will bring more and more similar tools, many of which will also be considered mandatory for employees.

Baby Boomers, don’t get left behind. Take advantage of the tremendous training resources online like Lynda.com and Udemy. The very best training is available right on your computer via the web . . . but you have to choose to use it or risk becoming irrelevant in the workplace.

photo by:

Baby Boomers & Technology: Falcons Coach Mike Smith Prefers Paper

Atlanta Falcons Head Coach, Mike Smith, may be up–to-speed on cutting edge coaching skills, but he’s typical of a lot of Baby Boomers who are on the rear end of today’s technology. Thank God his players are around to help him remember the name of one of those “gizmos” that he doesn’t use . . .

I guess the same memory help wasn’t available for FOX’s Baby Boomer announcers on the Falcons/Saints telecast. Something tells me they’ll remember the name of Microsoft’s Surface Pro 2 tablet from now on . . .

10 Tips on How to Measure Social Media ROI

buried in questions 800 clr 11662 10 Tips on How to Measure Social Media ROI

How do we measure Social Media Return on Investment (ROI)?

We might as well ask ourselves how can we nail jello to a wall. The question seems rhetorical. It’s not possible to accurately measure the ROI of our Social Media marketing and social media campaigns . . . or is it?

Reviewing hundreds of sources for answers to this question resulted in something very curious. There seem to be just as many experts/gurus and man-on-the-street marketers who insist it CAN be measured as there are those who insist social media ROI CAN’T. So much for consensus and clarity on this conundrum.

I tend to lean toward the opinion that the social media marketing activities of entrepreneurs and businesses CAN be measured, but rarely with any consistent criteria from one business to the next. I suppose that has a lot to do with the unique goals that each marketer has for their social media marketing. One business or entrepreneur needs to determine how many conversions they are getting from their Facebook Page, while another business is more concerned with the traffic that their Pinterest page is directing back to their blog.

Different goals = Different measurements

Either way, it seems to me that knowing how to measure your Social Media ROI has at least some level of significance to your current and future marketing efforts and tactics. With that assumption, I’ve a gathered a handful of what I hope are helpful Social Media ROI measuring tips from sources around the web for your review.

As they say, “Eat the meat and throw away the bones”. Enjoy!


“Social ROI is an increase in conversation, an open line of communication between your customers, engagement with your potential fans, an increase in profits, a return sale, and/or new potential customers seeing a positive experience through your social channels.”Social5150


“It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.”Shea Bennett

“Having concrete goals and concrete baselines is crucial to calculating your return on investment. So before you set out to measure and monitor your social media returns, you need to have a clear idea of what it is you want to accomplish.”Christina Warren


“Social Media ROI is an important topic, but we can’t use the same measures we used offline. That leads to false data.”
David Meerman Scott

“The main challenge in measuring ROI is keeping up with changes in algorithms, implementing the new tools that hit the marketplace and proving to your clients that they’re getting the most out of their investment in you.” - Debra Eckerling

“Understanding your real return on investment lies in understanding all the factors that go into each individual social media marketing campaign, how much money does it cost, how much time and effort will it take, and is it paying off? You can only know if you keep track of all these factors.”Steve Cartwright  

“Google Analytics is a great free tool for small businesses as it allows you to track how many visitors land at your main corporate website via your social media channels. You can also track how many of these visitors result in a conversion, whether this is a sale, a subscription to email marketing, or any other pre-defined action.” - Christian Arno


“The best way to measure the impact of specific campaigns would be to use custom urls for your ads/posts. This will enable you to drill down to the specific campaigns or posts in Google Analytics.”
Vaishali Singh


“The key to being a good marketer is testing. If you go on your assumptions, in many cases, you will be off. The only way you can figure out what’s working and what’s not is through testing.”
Neil Patel

socialmediaroi 10 Tips on How to Measure Social Media ROI

“An important first step to tracking social ROI is linking your social efforts to your web analytics tools. With Google Analytics, the most popular of these tools, you can use UTM parameters to track sales conversions by channel, post type, or creative. Pulling in data from your CRM allows you to directly track revenue as well.”Nate Joseph

BONUS VIDEO: We all like formulas, right? Here are many, if not all, of the formulas you need to calculate the ROI of your Social Media campaigns:

So what do you think? Have you got some helpful suggestions or ideas on this topic? Please share them below in the comments section. Your opinion is valuable to all.