Live-Tweeting TV Shows Drive Follower Growth and Engagement

Twitter just released a study that indicates that live-tweeting TV shows, particularly when done by humans, drives follower growth and viewer engagement.

TV shows increasing engagement and follower growth on Twitter when they live tweet during broadcasts is not earth shaking news. What IS remarkable about the impact of live tweeting, however, is the monstrous difference it makes if TV shows do NOT live tweet during those broadcasts.

Breaking Bad Jessse Shock Live Tweeting TV Shows Drive Follower Growth and Engagement

According to Martin Beck with Third Door Media, human tweets versus brand generated tweets can provide a boost:

So while it’s not especially noteworthy that Twitter confirmed that television shows that live-tweet during broadcasts experience strong follower growth, it’s interesting to see just how much it helps. And the extra lift created when tweets come from humans as opposed to brand accounts.

Live Tweeting infographic Live Tweeting TV Shows Drive Follower Growth and Engagement

via Twitter

Baby Boomers: Living Longer + Retiring Earlier + Saving Less = FAIL!

Fail Baby Boomers: Living Longer + Retiring Earlier + Saving Less = FAIL!

Baby Boomers are living longer, but retiring earlier and saving less. This is a bad formula for the future of Baby Boomers and for the future of Social Security.

Younger generations today, like Millennials, would call this a major “FAIL”.

Trampoline Dunk Fail Baby Boomers: Living Longer + Retiring Earlier + Saving Less = FAIL!

via KarmaJello.com

According to Government sources, in 27 years Social Security won’t have enough tax income to cover all of those who are eligible for it.

So, is it time to raise the retirement age? Will that even solve or put a dent in this mess? This recent report from CBS Evening News, “Baby Boomers Facing Retirement Crisis”, does not paint a very rosy picture:


BTW, on the bright side, it looks like Millennials have wisely started saving for retirement much sooner than Baby Boomers:

 

How to Copy the Colors of the Web’s Top Brands

What if you could copy the exact colors that the top brands on the Web use for their websites and social media platforms? I’m talking about Facebook, Coca-Cola, Twitter, Samsung, Google, Microsoft, and more.

Well, now you can!

Thanks to the folks at BrandColors.net, you can now browse many of the color combos that the top brands use. Not only that, but when you click on each of the brand’s colors, the color code pops up so you can know EXACTLY which color it is and then copy it on your own site.

BrandColoros.net  How to Copy the Colors of the Webs Top Brands

BrandColors.net also allows you to download the colors for a specific brand like Adobe, download all of the top brands colors, and even share the link to a specific brand’s colors with others.

Colors are important to brands on the Web because they communicate and impress upon the viewers a certain message. For example, blue colors tend to communicate trust and dependability, while red colors are more tied to emergencies, risk, and/or danger.

Slalom.com’s recent article, “Visual Analytics 101: The Art and Science of Color”, does a terrific job of explaining what colors can communicate, how much color to use, and why color is so important in any type of presentation or media.

Here’s a very helpful “Basic Color Psychology” chart from the article to help you see what the various colors typically impress upon the viewer:

artnscienceofcolor image 2 1024x443 How to Copy the Colors of the Webs Top Brands

Contributing authors, Mike Mates and Steven Carter, point out that how powerful color can be as far as reinforcing your brand goes and how important it is to make smart choices on those colors:

When color is used within the context of a specific brand, it’s important to make choices that align with the brand palette and honor usage guidelines. Because color has both a major influence over human emotion and the power to elicit metaphors, most brands have intentionally chosen colors that have specific resonance with their audience. Brands rely on color as a powerful identifying feature, which is why you should take every opportunity to reinforce a brand through its visual system.

So, if you decide to copy the colors of a top brand, put some thought into whether or not it will fit in with the message you want to communicate to your audience. The colors you choose for your brand can make the difference between capturing new followers or possibly losing them.

Baby Boomers: Are You Being Swept Away by Social Media and Technology?

angry waves at bluff beach iluka Baby Boomers: Are You Being Swept Away by Social Media and Technology?

Photo by Graham Cook via Flickr

Baby Boomers are going to get swept away by the waves of technology if they continue to stand on the shore.

Gone are the days when you could get by with paper and pencil, a calculator, and a phone in the workplace.

Technology has made those and other tools practically obsolete. The bar has been raised. Technology and social media are now the tools that all businesses expect their employees to understand and to utilize in their daily routine.

Social Media Strategist, Stephanie Fraide, and Oscar Menjivar with Teens Exploring Technology, share some valuable insights into today’s current uses of technology and social platforms like Instagram, Twitter and other platforms to improve communication, educate, and train young AND old. Check out the video from PBS SoCal at approximately the 17:45 minute mark when the focus of the discussion shifts to the Baby Booomer generation:

Unfortunately, even with today’s powerful technology available to all, there still remains a large chasm between it and those who choose to learn and use it. BabyBoomers, this is not an optional offer. You have to jump on the wave and ride it or else you will be left behind wondering why no one wants to hire you.

Twitter, Facebook, LinkedIn, etc. are not fads that will fade away. They, along many other platforms, are here to stay. In fact, the future will bring more and more similar tools, many of which will also be considered mandatory for employees.

Baby Boomers, don’t get left behind. Take advantage of the tremendous training resources online like Lynda.com and Udemy. The very best training is available right on your computer via the web . . . but you have to choose to use it or risk becoming irrelevant in the workplace.

photo by:

Baby Boomers & Technology: Falcons Coach Mike Smith Prefers Paper

Atlanta Falcons Head Coach, Mike Smith, may be up–to-speed on cutting edge coaching skills, but he’s typical of a lot of Baby Boomers who are on the rear end of today’s technology. Thank God his players are around to help him remember the name of one of those “gizmos” that he doesn’t use . . .

I guess the same memory help wasn’t available for FOX’s Baby Boomer announcers on the Falcons/Saints telecast. Something tells me they’ll remember the name of Microsoft’s Surface Pro 2 tablet from now on . . .

10 Tips on How to Measure Social Media ROI

buried in questions 800 clr 11662 10 Tips on How to Measure Social Media ROI

How do we measure Social Media Return on Investment (ROI)?

We might as well ask ourselves how can we nail jello to a wall. The question seems rhetorical. It’s not possible to accurately measure the ROI of our Social Media marketing and social media campaigns . . . or is it?

Reviewing hundreds of sources for answers to this question resulted in something very curious. There seem to be just as many experts/gurus and man-on-the-street marketers who insist it CAN be measured as there are those who insist social media ROI CAN’T. So much for consensus and clarity on this conundrum.

I tend to lean toward the opinion that the social media marketing activities of entrepreneurs and businesses CAN be measured, but rarely with any consistent criteria from one business to the next. I suppose that has a lot to do with the unique goals that each marketer has for their social media marketing. One business or entrepreneur needs to determine how many conversions they are getting from their Facebook Page, while another business is more concerned with the traffic that their Pinterest page is directing back to their blog.

Different goals = Different measurements

Either way, it seems to me that knowing how to measure your Social Media ROI has at least some level of significance to your current and future marketing efforts and tactics. With that assumption, I’ve a gathered a handful of what I hope are helpful Social Media ROI measuring tips from sources around the web for your review.

As they say, “Eat the meat and throw away the bones”. Enjoy!


“Social ROI is an increase in conversation, an open line of communication between your customers, engagement with your potential fans, an increase in profits, a return sale, and/or new potential customers seeing a positive experience through your social channels.”Social5150


“It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.”Shea Bennett

“Having concrete goals and concrete baselines is crucial to calculating your return on investment. So before you set out to measure and monitor your social media returns, you need to have a clear idea of what it is you want to accomplish.”Christina Warren


“Social Media ROI is an important topic, but we can’t use the same measures we used offline. That leads to false data.”
David Meerman Scott

“The main challenge in measuring ROI is keeping up with changes in algorithms, implementing the new tools that hit the marketplace and proving to your clients that they’re getting the most out of their investment in you.” - Debra Eckerling

“Understanding your real return on investment lies in understanding all the factors that go into each individual social media marketing campaign, how much money does it cost, how much time and effort will it take, and is it paying off? You can only know if you keep track of all these factors.”Steve Cartwright  

“Google Analytics is a great free tool for small businesses as it allows you to track how many visitors land at your main corporate website via your social media channels. You can also track how many of these visitors result in a conversion, whether this is a sale, a subscription to email marketing, or any other pre-defined action.” - Christian Arno


“The best way to measure the impact of specific campaigns would be to use custom urls for your ads/posts. This will enable you to drill down to the specific campaigns or posts in Google Analytics.”
Vaishali Singh


“The key to being a good marketer is testing. If you go on your assumptions, in many cases, you will be off. The only way you can figure out what’s working and what’s not is through testing.”
Neil Patel

socialmediaroi 10 Tips on How to Measure Social Media ROI

“An important first step to tracking social ROI is linking your social efforts to your web analytics tools. With Google Analytics, the most popular of these tools, you can use UTM parameters to track sales conversions by channel, post type, or creative. Pulling in data from your CRM allows you to directly track revenue as well.”Nate Joseph

BONUS VIDEO: We all like formulas, right? Here are many, if not all, of the formulas you need to calculate the ROI of your Social Media campaigns:

So what do you think? Have you got some helpful suggestions or ideas on this topic? Please share them below in the comments section. Your opinion is valuable to all.

Best Twitter Tips of the Week: Add Value, Be Helpful, Tweet More

2014 08 29 09 16 10 Best Twitter Tips of the Week: Add Value, Be Helpful, Tweet MoreYou’ve come to the right place if you’re looking for the best Twitter tips from the past week . . . the best of the best!

Rayne Hall reminds us to make being “helpful” a priority, Jackson Dean Chase points out how important it is to “add value” when we tweet, and a CRAZY idea (in a good way) from K.P. Kelly that, if we want more followers, we should tweet MORE, not less.

Whoa, we’re living on the edge . . . of Twitter tip heaven!

Enjoy . . .

Bonus time! You didn’t think I’d share a measly 3 of the best Twitter tips with you when there are a handful more that I was able to track down, did ya?

Here you go . . . 

Why Using Graphics in Your Social Media Marketing is Powerful

When it comes to communicating and learning, you can’t beat visuals for their impact. There is something very powerful about seeing ideas or instructions visually that clicks in our brains quickly and clearly. We are visual creatures who are drawn to and fascinated by pictures, graphics, and video. Sarah LaMothe’s Google+ post below via KwikTurn Media puts some numbers to this phenomenon to show why visuals are such a powerful tool for social media marketing:

The Wall Street Journal recently tweeted findings from Forrester Research that support the idea that visuals create higher engagement on social media platforms like Instagram: 

Social Media Marketer, Miranda Miller, points out the relationship between teaching and learning in her TopRank Blog article, The Power of Visual Content Marketing and Brand Visuals in Action:

Through your content, you may be inspiring, engaging, entertaining. What you are doing though, at the basic level, is teaching. You want your audience to understand the information you are sharing. You want to influence their decisions. Empowered consumers seek out information to help them make the best decision, often considering multiple sources.

Now pair this customer insight with what we know about how people learn: the majority of people are visual learners, either primarily or in combination with other styles. You’ll see a range of stats on the percentage of learners in each group, though 30% visual, 25% auditory, 15% kinesthetic and 30% mixed learning styles is a commonly accepted figure. These are the three major learning styles and though one person may use a combination of styles to take in information, we all lean towards one primary preference.

Since there is no denying its effectiveness, it might be time for you to embrace the power of visual content marketing:

Embrace Visual Content Marketing1 Why Using Graphics in Your Social Media Marketing is Powerful

Pinterest Infographic

Asking for “Likes” on Facebook? You’re About to Get Punched in the Face!

1397229973 if you ask for likes facebook you are about to get clobbered 2 Asking for Likes on Facebook? Youre About to Get Punched in the Face!

I can’t imagine engaging with someone face-to-face and asking them to “Like” me as a person or a business. Apparently, Facebook is not too keen on the idea either and so they are about to snuff out that tactic pronto.

There are three categories of spam Facebook says it is targeting in the News Feed. The first is called “like-baiting.” It defines this as explicitly asking readers to like, comment or share a post “in order to get additional distribution beyond what the post would normally receive.”

While these types of posts can drive engagement, Facebook says responses to these posts show that readers find them 15 percent less relevant than other stories with comparable “Like” and share numbers.

Image credit: Shutterstock.com